HSBC Global Access



HSBC wished to remind their customers that they have over 100,000 ATM machines worldwide.


Based on research taken 6 months after launch, the challenge was met and the message of “ubiquity” had increased awareness. Two 20 second TV commercials spread the word that HSBC was the most international of banks and told users: No matter how far you are from home, there’s always access to your cash.


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