TBWA Recruitment



This project was to help establish TBWA as a new agency group in Asia, and to be recognized by the Asia-Pacific advertising/marketing industry. The market knew little to nothing about the company. It needed to create awareness and begin to PR its excellent creative reputation.


What better way than to disguise the initiative with a recruitment campaign that features the agency’s internationally known and iconic ad campaigns. TBWA was overwhelmed with job applications.

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