TBWA Recruitment

 

Challenge:

This project was to help establish TBWA as a new agency group in Asia, and to be recognized by the Asia-Pacific advertising/marketing industry. The market knew little to nothing about the company. It needed to create awareness and begin to PR its excellent creative reputation.

Results:

What better way than to disguise the initiative with a recruitment campaign that features the agency’s internationally known and iconic ad campaigns. TBWA was overwhelmed with job applications.

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