Haagen-Dazs

 

Challenge:

To create awareness and trial for the introduction of the brand’s new Green Tea Ice Cream on a small budget.

Result:

A poster campaign was created for all retail outlets throughout Asia.
Highly designed product icon photos were used rather than headlines or copy, thus reducing the need for several Asian languages.
The campaign was an instant success.
As sales grew, the client added newspaper and magazines to the market mix.

 

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