Every ad practitioner and agency should give back to the community. Advertising has huge power to create awareness and motivate people to challenge apathy and the public’s generally low regard for the earth and our environment. This campaign of outdoor and transit posters was initiated to bring awareness to the public of Hong Kong’s deteriorating and highly polluted environment.
Though the campaign was run on a very limited budget, the campaign garnered heavy media buzz and was written about in newspapers, magazines, talked about on radio and TV, as well as creating PR for the awards it won.
Also see the TV Commercials.