Dynasty Fine Wines—China



To introduce and gain trial of Dynasty wine to the China market, and stress the wines unique heritage as a Sino-French joint-venture between Tianjin City Grape Garden and Remy Martin; the vines were grown in France, replanted in China, and the final product made and bottled in China.


The founders of Great Shift created the first advertising campaign that introduced Dynasty wine to the China / HK market. Dynasty soon became the leading, premier wine producer in China, with an annual production of wines reaching 30,000 tons by 2004.

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