Dynasty Fine Wines—China

 

Challenge:

To introduce and gain trial of Dynasty wine to the China market, and stress the wines unique heritage as a Sino-French joint-venture between Tianjin City Grape Garden and Remy Martin; the vines were grown in France, replanted in China, and the final product made and bottled in China.

Results:

The founders of Great Shift created the first advertising campaign that introduced Dynasty wine to the China / HK market. Dynasty soon became the leading, premier wine producer in China, with an annual production of wines reaching 30,000 tons by 2004.

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