Coke wanted to introduce its new 600ml bottle which would deliver more of your favourite drink in a bigger bottle.

Campaign results:

Extra large Transit and subway posters were ideal for the extra large size new Coke bottle.
This campaign reminded drinkers of the heat during the summer… and how Coke was ‘cool’ in more ways than one.
The launch would happen during hot summer months making it an ideal size for ‘real’ coke drinkers.

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