Absolut

 

 

Challenge:

Sales were mediocre for Absolut in Asian markets.
No budget had been allocated thus there was low awareness for the brand.
Absolut’s world famous print campaign was introduced, positioning the brand amongst the most popular and easily recognised icons selected from different countries.

Campaign results:

Absolut’s ‘marketing as art’ campaign increase awareness.
Sales increased by 29% in one year.

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