Principals

Our team comprises leading authorities and best-in-class thinkers that bring a diverse set of skills and perspectives.

We pride ourselves in having extensive Canadian and international experience coupled with cultural insights, proven business smarts, and a global perspective.

Partners

Multicultural Guru and Ethnic Media Expert
Bobby Sahni, Partner & Co-founder

  • Over 15 years of corporate multicultural marketing experience
  • Cross-cultural experience: Rogers, OLG, ICICI Bank, Walmart, BBC, and TD
  • Guest lecturer at universities and industry events
  • Course instructor – Multicultural Marketing and Advertising (ACA)
  • Advisory Boards – Imagine Canada, Road Hockey to Conquer Cancer, Seva Food Bank, Indo-Canada Chamber of Commerce, Real Asian Film Festival and Punjabi International Film Festival
International Creative Celebrity
Mike Fromowitz, Partner, Chief Creative Officer

  • 575 national and international advertising awards
  • “One of the most influential advertising personalities in the Asia-Pacific region.” – Campaign Asia / Media Magazine
  • 10 years in Canada’s leading ad agencies
  • 17 years of Pan-Asian experience across 13 countries leading 4 ad agencies (3 to #1 in their markets, 1 to #2)
  • Worked on a “Who’s Who” of Fortune 500 brands: Nestle, FedEx, Apple, Mercedes-Benz, HSBC, Coke, Minute Maid, Absolut, Del Monte, Visa, Shell, Cadbury, Ritz Carlton, Pepsi, McDonalds, Nissan, Gillette, Ericsson, and more.
  • ACA course instructor – Multicultural Marketing and Advertising
Strategist and Game Changer
Howard Lichtman, Partner & Co-founder

  • Cineplex – Executive VP of Marketing & Communications
  • Lightning Group – CEO (Strategic Marketing Services)
  • Ethnic Channels Group – Chief Marketing Officer
  • Created American Express “Front of the Line” Program
  • Re-Invented the Taste of the Danforth – Canada’s largest street festival
  • Guest lecturer at universities and industry events
  • Ryerson course instructor – How to Launch an e-Business
  • ACA course instructor – Multicultural Marketing and Advertising
  • Advisory Boards – including Vice-Chair of the Ontario Science Centre, Schulich School of Business
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