News

May
5

Brands have long been aware that what sells here in the West doesn’t necessarily sell that well in the East and nowhere is this more noticeable than in China.

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Feb
23

Maple Leaf Foods has developed a new Chinese sausage for Chinese New Year. Helping with the launch are, from left, marketing manager Stella Law, product developer Kristine Sung and marketing associate Brandon Wong. By: Ashante Infantry Business reporter, Published on Sun Feb 15 2015

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Sep
1

Now in its 11th successful year, the IEP Conference is regarded as one of the most innovative and respectful events for Internationally Educated Professional newcomers seeking practical, effective career advice.

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Jun
24

A course in Ethnic Marketing is being offered by York University’s Schulich Education Centre, in what it says is the only national course focused specifically on Canada’s multicultural consumer, as a response to “substantial change” in the nation’s ethnic demographics. Read More  

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May
23
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May
23
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May
13

The Schulich School of Business is running a course entitled “Multicultural Marketing and Sales Planning”, 17-19th September, 2014 and again on 16-18th March, 2015 taught by our very own Bobby Sahni and Howard Lichtman.

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May
13

At every turn, Bobby Sahni says he can see the cultural diversity of Canada’s largest city reflected back at him, whether it’s the people he passes on the street, the food he eats, music he listens to, clothes he buys or events he attends. “I use my niece as an example.

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