News

Oct
5

Download Ethnicity Newsletter Fall 2016 Edition

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Oct
3

The Face of Canada is Changing: What is your Multicultural Marketing Strategy?

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Oct
3

Radical shifts in advertising have reached a critical point — sucking craft, quality and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed?

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Oct
3

On the release of their new book Why Should I Choose You (In Seven Words Or Less)? authors Ian Chamandy and Ken Aber make special note of the contributions of Ethnicity’s co- author, Howard Lichtman, in the book’s Acknowledgements:

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Jul
27

September 29-30, 2016 JW Marriott The Rosseau Muskoka Resort & Spa Register Now for the Early Bird Rate!

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Jul
11

“300,000 immigrants arrive every year. If Canada didn’t have the immigration policy it has today, it would have a declining population. It is a growth strategy for Canada, so why isn’t it a growth strategy for your business?” This was the question posed to the audience of FCPC’s Ethnic Marketing event by Bobby Sahni and […]

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Apr
23

Published on April 19, 2016 Blækhus Comics by Sim Mau

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Apr
5
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Feb
13

Loblaw, Sobeys have opened ethnic format stores. But are they authentic enough?

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Feb
6

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.

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