Blog

Oct
19

I was in PEI for the Thanksgiving long weekend and I personally experienced a changing face of Canada. I hadn’t been there for 15 years and it was clear that the immigration tsunami that we are seeing across the country has become a reality – even in PEI and Charlottetown. Visible minorities are everywhere to […]

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Oct
19

The Chinese community just celebrated the Lunar Festival which is also called the Moon Festival. The Guardian newspaper (P.E.I.) provided 5 great facts that we all should know about moon cakes – the signature lunar treat:

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Dec
20

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Dec
17

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Nov
19

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Nov
11
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Nov
10

Howard Lichtman Parter, Co-Founder, Ethnicity Marketing + Advertising EthnicityMatters.com

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Oct
15

Business is a race in which the companies that best understand their customer will win. Identifying how, why, where, and when customers interact with your brand is crucial to edging out competitors.

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Apr
19

Crayola introduced Multicultural Crayons in 1992 in response to feedback received from consumers and educators, and represent skin tones of the world. Black and white were included for blending other colours.

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Apr
18

Canada has 5,000 new Asian Millionaires this year. Seems they decided to leave their various homelands for Canada last year. Vancouver alone received some 2,000 of these ultra-rich new immigrants. Vancouver, San Francisco, and Seattle all experienced large millionaire inflows from China and South East Asia in 2015.

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