I was in PEI for the Thanksgiving long weekend and I personally experienced a changing face of Canada. I hadn’t been there for 15 years and it was clear that the immigration tsunami that we are seeing across the country has become a reality – even in PEI and Charlottetown. Visible minorities are everywhere to be seen – both as consumers and running businesses.
What I saw with my eyes was valid from the statistical basis. PEI is a small province and much like Canada they needed new consumers in order to fuel the economy. One of the ways to do this is through immigration.
If you read The Guardian, which is the local newspaper, articles about ethnic consumers are abundant. Over the weekend, one of the articles was called “Chinese immigrants show appreciation to Rotarians by sharing customs and foods during the Moon Festival.” They invited the locals to learn about the Chinese Lunar Festival through a powerpoint presentation.
There were music performances and a demonstration on how to make moon cakes and dumplings – staples of the Moon Festival. After the food preparation demonstrations, guests were invited to try it themselves — first in terms of preparing the mooncakes and dumplings and then in terms of eating them.
As we continue to celebrate Canada’s 150th, we continue to see the changing face of Canada, including in the province where Confederation started. Multicultural truly is becoming mainstream.
Parter, Co-Founder, Ethnicity Marketing + Advertising