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Dec
20

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Dec
17

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Nov
19

Mike Fromowitz Ethnicity Marketing + Advertising EthnicityMatters.com

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Oct
15

Business is a race in which the companies that best understand their customer will win. Identifying how, why, where, and when customers interact with your brand is crucial to edging out competitors.

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Dec
13

Asian Canadians are the best-educated, highest-income and fastest-growing racial group in the Canada, and now make up the largest share of recent immigrants. They come from from dozens of countries in the Far East, Southeast Asia and the Indian subcontinent, each with a unique culture and language.

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Dec
13

To better understand why “Multicultural” is fast becoming the “new mainstream”, we have to look beyond the numbers of ethnic people living in Canada and those who are about to emigrate to this country. By having an understanding of the countries from which they’ve come, and their cultural differences, we can have a better understanding […]

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Oct
14

For many of us, the thought of ever forgetting how to speak your mother tongue—the language of one’s ethnic group, would seem preposterous. But for the younger generation of immigrant families, it is fast becoming a reality. Much of the advertising we see today in Canada is created in the English language. So too is […]

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Oct
14

Propelled by the twin engines of population growth and expanding buying power, multicultural consumers are the most dynamic and fastest growing segment of Canada’s consumer economy.

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Oct
11

You may have noticed the propensity of new stores and malls opening up that are catering to the Ethnic market.

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Much of the ethnic advertising we see today is safe, conservative, and even boring, with a golden formula of user benefits and repetition—it looks and sounds like first-generation advertising created 20 or 30 years ago.
Companies across Canada and the USA are just beginning to…

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