Archives

Oct
19

I was in PEI for the Thanksgiving long weekend and I personally experienced a changing face of Canada. I hadn’t been there for 15 years and it was clear that the immigration tsunami that we are seeing across the country has become a reality – even in PEI and Charlottetown. Visible minorities are everywhere to […]

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Mar
2

Howard Lichtman Parter, Co-Founder, Ethnicity Marketing + Advertising EthnicityMatters.com

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Nov
10

Howard Lichtman Parter, Co-Founder, Ethnicity Marketing + Advertising EthnicityMatters.com

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Jun
8

What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand the “the Quebec connection”, and allocated the resources to reaching out to that market segment, they have not applied the same resources or process to ethnic consumers.

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