Archives October 2016

Oct
15

Business is a race in which the companies that best understand their customer will win. Identifying how, why, where, and when customers interact with your brand is crucial to edging out competitors.

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Oct
5

Download Ethnicity Newsletter Fall 2016 Edition

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Oct
3

The Face of Canada is Changing: What is your Multicultural Marketing Strategy?

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Oct
3

Radical shifts in advertising have reached a critical point — sucking craft, quality and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed?

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Oct
3

On the release of their new book Why Should I Choose You (In Seven Words Or Less)? authors Ian Chamandy and Ken Aber make special note of the contributions of Ethnicity’s co- author, Howard Lichtman, in the book’s Acknowledgements:

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