Archives February 2016

Scotiabank

Feb
29
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Feb
13

Loblaw, Sobeys have opened ethnic format stores. But are they authentic enough?

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Feb
6

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.

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Feb
3

By: Siyi Chen, published on January 25, 2015 Quartz Speaking in Davos on Jan. 21, 2016, Justin Trudeau, Canada’s prime minister spoke eloquently about why multiculturalism needs to be an integral part of all children’s education, as you can see in the video above. It’s important, he said, that everyone have the tools to understand […]

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Feb
3

The City of Toronto recently got its wrist slapped when it released the 2016 version of the waste collection calendar. The City always wants to be politically correct…

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Feb
3

Automakers need to intensify their pursuit of ethnic car buyers and for one big reason: That’s where the growth is. In fact, ethnic consumers could well be the auto industry’s leading growth engine for the next 20 to 30 years. In a period of booming new-vehicle sales and low fuel costs, ethnic buyers are crucial […]

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