Archives October 2015

Oct
14

For many of us, the thought of ever forgetting how to speak your mother tongue—the language of one’s ethnic group, would seem preposterous. But for the younger generation of immigrant families, it is fast becoming a reality. Much of the advertising we see today in Canada is created in the English language. So too is […]

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Oct
14

Propelled by the twin engines of population growth and expanding buying power, multicultural consumers are the most dynamic and fastest growing segment of Canada’s consumer economy.

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Oct
11

As a worldwide sponsor of the International Cricket Council, Pepsi launched a six-week campaign in February called ‘Get Hyped for Cricket,’ and held an all-night event at the Hershey Centre in Mississauga, Ont., for a screening of an India-Pakistan match. (Elise Amendola/AP)

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Oct
11

New ads for SpongeTowels and Purex address key consumer group

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Oct
11

You may have noticed the propensity of new stores and malls opening up that are catering to the Ethnic market.

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Oct
11

Heineken, the brewing group, is tapping a “shift in mentality” as it tries to engage consumers more effectively than ever before with its multicultural marketing efforts.

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