Archives March 2015

Mar
5

Sadly, after a long, hard-fought struggle, Creativity has passed away. It died last week after years of room temperature mediocrity. Creativity, which played a significant role in the advertising industry, left quite a legacy over these past 100 years. Creativity helped to shape consumer attitudes and intentions, move them to the next level of the […]

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Mar
5

A recent article on Campaign Asia questioned whether brands should even try to be part of Chinese New Year by repackaging and rebranding products. To read the entire article click here. Here is my response to the article. Research shows that the Chinese are much more likely to purchase products and services from brands that […]

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Mar
5

“I want to reach ethnics.” Perhaps you are saying this to yourself. Perhaps your boss is saying this to you. Perhaps it’s because you have been reading the numbers and they are simply too large to ignore. Perhaps it’s because you’ve walked in the streets and you’ve seen the new reality.

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