Archives February 2015

Feb
24

It’s clear that marketers targeting ethnic minorities are not yet tapping the full potential of their brands and need to develop better consumer insights to support their marketing efforts. Part of the reason for that underperformance is a failure to do the right kind of research that uncovers effective cultural insights and helps marketers properly […]

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Feb
23

Maple Leaf Foods has developed a new Chinese sausage for Chinese New Year. Helping with the launch are, from left, marketing manager Stella Law, product developer Kristine Sung and marketing associate Brandon Wong. By: Ashante Infantry Business reporter, Published on Sun Feb 15 2015

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