Archives November 2014

Nov
5

The new numbers are in and they are more compelling than ever before.
• Twenty percent of Canada’s population is foreign born.
• The government has been permitting 250,000 new immigrants to come to Canada every year.
• That’s one million new potential customers every four years.

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Nov
3

Movie marketing has changed with the times — globally, in North America, and in Canada. The shift in box office from being North American focused to globally focused is directly a result of dollars in the box office cash register. Many films during the summer of 2014 didn’t generate the atmospheric levels of summers past…

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