Archives June 2014

Jun
24

A course in Ethnic Marketing is being offered by York University’s Schulich Education Centre, in what it says is the only national course focused specifically on Canada’s multicultural consumer, as a response to “substantial change” in the nation’s ethnic demographics. Read More  

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Jun
8

What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand the “the Quebec connection”, and allocated the resources to reaching out to that market segment, they have not applied the same resources or process to ethnic consumers.

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