Archives May 2014

May
23
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May
23
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May
13

The Schulich School of Business is running a course entitled “Multicultural Marketing and Sales Planning”, 17-19th September, 2014 and again on 16-18th March, 2015 taught by our very own Bobby Sahni and Howard Lichtman.

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May
13

At every turn, Bobby Sahni says he can see the cultural diversity of Canada’s largest city reflected back at him, whether it’s the people he passes on the street, the food he eats, music he listens to, clothes he buys or events he attends. “I use my niece as an example.

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May
9

We often hear that marketers are confused by the numbers being bandied about with respect to ethnics in Canada. Part of that confusion stems from the use of certain terms and phrases. For example, …

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May
6

Diversity is normally referred to in terms of diversity in the workplace. You should hire minorities because they are a better reflection of society and your customers. You can’t argue about the benefits of workplace diversity – particularly in a world where the minority is soon to become the majority…

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Unilever

May
6

I can’t believe it’s not butter!

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Mandarin Oriental

May
6

The Mandarin Oriental’s Petreus Restaurant was in a slump.

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May
6
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Visa

May
6

With a bad economy, Visa had been affected…

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